Shopping with white guilt
In this episode of the McGill Delve podcast, Professor Mookerjee shares findings from his latest study, “Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences.” He walks us through how white guilt influences consumer choices – even more than other factors like political affiliation, gender, or race. He also discusses the value of consumerism as a reparative act for businesses that experienced discrimination, and how companies should navigate questions of race when engaging with consumers. Eric Dicaire, Delve’s managing editor, hosts this episode.
17 Nov 2025
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