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For specialty medications, science is the best marketing

In a recent study, marketing professor Demetrios Vakratsas found that physicians use scientific evidence to learn about new specialty drugs, rather than consulting traditional marketing materials. So what does this mean for marketers in the pharmaceutical sector? And how does this affect the delivery of care for patients with rare conditions? Professor Vakratsas shares his insights on this episode of the McGill Delve podcast.

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Podcast

How managers can restore faith in humanity

Sometimes it’s difficult to do the right thing. But what if managers made it easier? Rob Glew is an assistant professor of Operations Management at McGill University. In this podcast interview, pulling on his own research and other cornerstone studies, he shares how small management choices can impact people’s motivations to do good.

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The six pillars of creativity

This time on the McGill Delve podcast, our editor-in-chief is in the hot seat. Saku Mantere is a professor of Organizational Behaviour at the Desautels Faculty of Management. Over the course of his career, he’s identified six ways to understand creativity. These frameworks can help you unlock the creativity that’s within you and your organization.

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Can unions be for everyone?

Tony Masi is a Professor of Industrial Relations and Organizational Behaviour at McGill University. In this podcast interview, he shows us how unions attach themselves to social movements that benefit both their members and society as a whole, which has led to some of the biggest social changes of the 20th century. But this kind of work isn’t easy. If they want to win, union leaders need vision, political acumen, and a lot of friends.

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Startup job design is a step into the unknown

In this episode of the McGill Delve podcast, Professor Lisa Cohen talks about the fascinating and crucial process of job designing in startups. She explains how job creation impacts startups, the numerous challenges managers and founders face when hiring, and how startups differ from larger, more established firms.

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Shakespeare didn’t want to be a thought leader, with Antoni Cimolino

Shakespeare was not only a fantastic playwright, but he was also an entrepreneur. And his life and work have much to say about leadership and the perils of greed, power, and corruption – insights that are as relevant today as they were in the 16th century. In this special edition of the McGill Delve podcast, editor-in-chief Saku Mantere sits down with Antoni Cimolino, artistic director of the Stratford Festival. Together they unpack leadership lessons from one of the most influential artists of all time: William Shakespeare.

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Price tells a story about your product

In this episode of the McGill Delve podcast, Professor Rim Hariss talks price strategies. Supply and demand, manufacturing costs, and other operational factors are important determinants of a product’s price. But beyond that, retailers can manipulate prices to tell a story about their brand. Professor Hariss explains how different price strategies affect relationships with consumers, how price anchoring and skimming influences consumer behaviour, and the opportunities and risks of putting products on sale.

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Demystify and take control of your personal finances

Personal finances may seem complicated, but it doesn’t have to be. Benjamin Croitoru is an Associate Professor of Finance and the Academic Director of McGill Personal Finance Essentials, a free personal finance course offered by McGill University. In this episode of the McGill Delve podcast, he walks us through how to control our finances, avoid common investing mistakes, and feel more comfortable speaking to financial advisors.

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How simple management practices can save lives

Anicet Fangwa is an Assistant Professor in Strategy and Organization at the Desautels Faculty of Management. In this podcast episode, he highlights three simple management tactics that can reduce infant mortality rates in the Democratic Republic of Congo: performance-based incentives, auditing, and feedback. With these tools, institutional donors can maximize the impact of their funding and potentially save lives.

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How social goals can drive health innovation policy

In its fight against Neglected Tropical Diseases (NTDs), the Brazilian government made it a priority to develop innovation capacity within their borders, and their methods could be a blueprint for other countries hoping to do the same. Paola Perez-Aleman, Associate Professor of Strategy and Organization at McGill University, joins Dr. Sabine Dhir to discuss Brazil’s approach to building healthcare innovation capacity.

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