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For Specialty Medications, Science is the Best Marketing

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How Social Goals Can Drive Health Innovation Policy

In its fight against Neglected Tropical Diseases (NTDs), the Brazilian government made it a priority to develop innovation capacity within their borders, and their methods could be a blueprint for other countries hoping to do the same. Paola Perez-Aleman, Associate Professor of Strategy and Organization at McGill University, joins Dr. Sabine Dhir to discuss Brazil’s approach to building healthcare innovation capacity.

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For Specialty Medications, Science is the Best Marketing

In a recent study, marketing professor Demetrios Vakratsas found that physicians use scientific evidence to learn about new specialty drugs, rather than consulting traditional marketing materials. So what does this mean for marketers in the pharmaceutical sector? And how does this affect the delivery of care for patients with rare conditions? Professor Vakratsas shares his insights on this episode of the McGill Delve podcast.

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How Bingeable TV Protects Against Negative Criticism

Ever wondered why some shows are released all at once while others drop new episodes weekly? Professor Setareh Farajollahzadeh is an expert in operations management at the Desautels Faculty of Management at McGill University. In a recent paper, she identified the pros and cons of simultaneous and sequential release strategies. And her findings aren’t just relevant to video streamers; they show us how all content creators can strategically publish content to grow an audience.

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Remembering Robyn Fadden

Please join us in remembering Robyn Fadden, McGill Delve’s Managing Editor since 2021, who passed away in the early hours of September 23, 2024. Robyn was a beacon of light at the Desautels Faculty of Management, a trusted leader and colleague, and – above all else – a friend. We have curated a list of some of our favourite podcasts and articles created and shared by her. Even though she’s no longer here, her spirit echoes through her work and in our hearts. Rest in peace, Robyn.

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Activist Hedge Funds Want a Seat on Your Board of Directors

Activist hedge funds exert their influence in several ways, but recently they’ve been trying something new: acquiring board seats on their portfolio companies. Once there, fund representatives can advise and monitor company leadership to maximize the company’s value. Ipek Yavuz, Assistant Professor of Finance at the Desautels Faculty of Management, studied the impact of activist board members who perform advisory and monitoring roles in target portfolio companies. She shares her findings on the latest McGill Delve podcast episode.

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Convince Small Businesses to Go Green by Appealing to their Better Nature

Post-doctoral fellow Christopher Luederitz and Professor Animesh Animesh tested different messages that could convince SMEs to go green. Their findings could be useful for governments, NGOs, and other organizations hoping to promote corporate social responsibility among small business leaders. The key takeaway: don’t make your message solely about money.

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A Little Financial Data is a Dangerous Thing

Taha Havakhor is a Professor of Information Systems at McGill University’s Desautels Faculty of Management. In a recent study, he looked at how retail investors used data from a financial API – that’s an Application Programming Interface – to inform their investment decisions. He found that, when using stock pricing data pulled from an API, consumer investors were prone to making riskier investment choices. He tells us why in the latest episode of the McGill Delve podcast.

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Micro-Investing for A Sustainable Future

Professor Ernan Haruvy found that micro-investors who cared about sustainability were more likely to accept financial losses. This goes against conventional knowledge about market participation. Returns are, after all, the whole point. If the goal is to grow your wealth, why are green micro-investors so willing to give it up?

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Sustainable Fast Fashion is a Three-Body Problem

In a recent study, Professor Mehmet Gumus learned that consumers are reluctant to pay more for sustainable clothing. This creates a conundrum for fast fashion companies. Sustainable manufacturing is expensive, so firms want to know their investment will be worth it. But, if they’re going to succeed, major stakeholders will have to join forces to make an impact. Gumus believes companies, consumers, and public institutions can work together to help fast fashion change fast. He joins us on the McGill Delve podcast to talk about how.

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