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Can bundling incentivise better food habits?

Many consumers would like to eat healthier food but don’t because it’s expensive. How can we lower costs for consumers while maintaining profits for food sellers? Saibal Ray, professor of Operations Management at McGill University, and his co-authors tested a possible answer: bundling. They found that pairing healthy food with a high-margin product can help offset the losses of discounted fruits and vegetables. Here’s how.

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Limited-time offers are limits on free will

Limited-time offers can boost sales, but some restrictions apply. Such were the findings in a recent paper by Ashesh Mukherjee, Associate Professor and Area Director of Marketing at McGill University. He shows us how limited-time offers can backfire when they restrict consumers' free will.

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When gamers become part of the AI supply chain

In the video game Borderlands 3, players can complete puzzles that help process genomic training data for a scientific AI model. These puzzles are themselves organized by an AI, creating a human-AI collaboration that can expedite data processing—a key bottleneck in the AI supply chain. Professors Setareh Farajollahzadeh and Rob Glew, experts in Operations Management from McGill University, look at why they play and how they can help push the tech forward.

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Student op-ed: What it means to care in a complicated world

Universities are—among other things—a place for students to reflect on their identity, values, and place in the world. Aaliyah Panju, a second-year economics student at McGill University, shares one of her reflections. She contemplates her relationship to global injustices, the emotional weight they carry, and stepping into an uncertain world.

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The social logic of champagne grape pricing

It’s only champagne if it’s from the Champagne region of France, as they say. And within that region is a complex web of relationships that shape champagne prices worldwide. In a recent study, Professor Amandine Ody-Brasier documented the unique dynamics that drive the industry of popped corks and fizzy wine—and her findings show there’s more to pricing than supply and demand.

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The hidden costs of welfare cuts

As governments around the world face pressure to reduce public spending, researchers are looking into how welfare cuts affect low-income households' employment, personal finances, and consumption. Jim Goldman, Assistant Professor of Finance at McGill University, and Manuel Adelino, Professor of Finance at Duke University, show that these cuts can trigger a self-reinforcing cycle for financially fragile households. The mechanism behind it has implications well beyond this specific reform.

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Marketers are pushing the boundaries of machine psychology

Generative AI has many uses for marketers, but this one is more at home in a sci-fi novel than an advertising firm. Marketers can now program chatbots to adopt synthetic personalities, to simulate how a person might respond to ads and messages. But can a machine truly simulate human decision-making? And are these the first steps towards human-like computer intelligence? Two experts weigh in.

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How conflict made crypto

How did cryptocurrencies grow from “illegal digital currency” to “digital gold” in the eyes of prominent financiers? Why does crypto continue to be so difficult to regulate? And how did social media infighting impact crypto’s rise to prominence? Jack Sadek, a McGill University alumnus and an Assistant Professor at IE University, explored these questions in his research. Here’s what he found.

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Your hierarchy is your strategy

A leader’s approach to hierarchy can have profound strategic implications for their organisation. In this special feature, with the help of experts from McGill University, we’ll explore the strategic opportunities that come from engaging employees up and down the ladder – and what it means to have a hierarchy in the first place, and what it would mean to abandon them entirely.

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For AI to reshape radiology, policymakers need to act

AI can accurately and autonomously read normal chest X-rays with incredible accuracy, writes Dr Khashayar "Kashy" Rafat Zand, an experienced radiologist and founder of the Institute for Specialized Medicine and Intervention. This technology will cause a seismic shift in how radiology is conducted in Canada. But to reap the benefits, policymakers need to rethink how they fund the industry. Dr Zand explains how.

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