strategy

The Social Dynamics of Organizational Misconduct

In its fight against Neglected Tropical Diseases (NTDs), the Brazilian government made it a priority to develop innovation capacity within their borders, and their methods could be a blueprint for other countries hoping to do the same. Paola Perez-Aleman, Associate Professor of Strategy and Organization at McGill University, joins Dr. Sabine Dhir to discuss Brazil’s approach to building healthcare innovation capacity.

For Specialty Medications, Science is the Best Marketing

In a recent study, marketing professor Demetrios Vakratsas found that physicians use scientific evidence to learn about new specialty drugs, rather than consulting traditional marketing materials. So what does this mean for marketers in the pharmaceutical sector? And how does this affect the delivery of care for patients with rare conditions? Professor Vakratsas shares his insights on this episode of the McGill Delve podcast.

strategy

The Social Dynamics of Organizational Misconduct

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How Social Goals Can Drive Health Innovation Policy

For Specialty Medications, Science is the Best Marketing