Navigating the Cannabis Haze: Disrupting a Century-Long Underground Market

With Brian Athaide, CEO of The Green Organic Dutchmen (TGOD) and Professor Diana Dakhlallah

Following the legalization of recreational marijuana in Canada, Brian Athaide, CEO of The Green Organic Dutchmen (TGOD) and Professor Diana Dakhlallah of McGill University’s Desautels Faculty of Management explore the broader business implications of the cannabis industry, including commodification, consumption, regulatory challenges, and socially responsible investment.