Can Loyalty in Investor Relationships Calm the Competitive Disruption of ETFs?
On the surface, the Exchange Traded Fund or ETF is a simple idea: a financial product that gives investors the opportunity to invest in a set of stocks tracked by a market index, without having to buy shares in each one. Yet this relatively straightforward concept has become a major disruptor in the sphere of money management. In the past few years, mutual fund managers started to also manage ETFs for their clients—a way to potentially alleviate competition, maintain client loyalty, and keep institutional money within a growing family of funds.
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